Several retailers are considering entry into new categories or markets. Relying purely on gut and out-of-the-box secondary research is insufficient. Deploy Ugam's data-driven approach and sophisticated algorithms to make informed decisions.
Decline in performance for a category or product is common. It's also not uncommon to have variety of opinions in the room on its cause. However, opionions are just that, opinions. Leverage Ugam's scientific rigor for clear performance insights.