The unparalleled rise of web-enabled products, services, and devices in the past few years has resulted in a surge in the number of connected shoppers and the amount of time they spend online. The internet has also provided many quick and easy ways for this wired community to express their likes and dislikes through a multitude of channels including reviews, ratings, social likes, images, videos, etc. This has resulted in a large set of publically-generated democratic data. There are many ways the retail industry can benefit from this rich data set. 

In this whitepaper, we share practical lessons to help retailers improve product content to drive sales and conversions.

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