To maintain profits in an increasingly competitive market, retailers need to efficiently identify the price point that drives sales and protects margins. The pressure is on as consumers research online for the best prices, and use mobile devices while shopping or “show rooming” in stores. Prices are being driven downwards, resulting in lower margins. To gain market share without sacrificing profit, it is critical to use competitive intelligence to gain accurate information to price products high enough to maximize revenue and low enough to close sales.
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.