Retailers seek ways to improve their website traffic and overall conversion rates by maximizing content strategies, while balancing limited resources against an almost limitless need. Studies show that 40% of in-house digital marketers rated content marketing and the anticipated conversion rate optimization that comes with it, as top priorities for 2013. However, while content is critical, resources are limited, so retailers need strategies that provide the biggest bang for their buck.

This report discusses five tested strategies that help retailers focus content resources to gain maximum returns, including:

• Identifying content quality gaps on product pages
• Tracking competitors’ tactics and changes over time
• Addressing the item setup stage
• Improving channel feed results through content curation
• Focusing on the context of product page content to improve SEO

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