Retailers and brands (manufacturers) are trying to win over the omnichannel consumer in many ways. Pricing plays an important role here and both retailers and brands want to use that lever.
In a transparent digital world, retailers want to price competitively and brands want to protect their brand image, leading to conflict. There are a number of ways these conflicts can be averted with or dealt with - Minimum Advertised Price (MAP) programs and Resale price policies being the most preferred.
This paper details a win-win solution discussing how retailers and brands can collaborate on a MAP policy.
Thank you for downloading this Whitepaper! An e-mail will be sent to your inbox shortly.
×Sorry! Your exclusive link has expired. Please fill in the details to receive the free copy again.
×Enter valid work email
×Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.