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2016 Holiday Retail Analysis: Thanksgiving to Cyber Monday
Online shopping has indeed become the preferred channel for holiday shopping. According to Adobe Digital Insights, online retail sales in the U.S. totaled $39.97 billion over the November 1-28 period. That’s a 7% increase from this same period last year.
So how did Amazon, Jet, Target and Walmart, etc. compare on assortment and pricing for toys and electronics during this peak period?
The report analyzes:
- The availability of the top 100 toys and electronics
- Who had the highest number of out-of-stock products during Black Friday and Cyber Monday
- The price trends from Thanksgiving through Cyber Monday
- Which retailer offered the lowest prices
- How Amazon’s price trend compared to the same time last year
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