Online shopping has indeed become the preferred channel for holiday shopping. According to Adobe Digital Insights, online retail sales in the U.S. totaled $39.97 billion over the November 1-28 period. That’s a 7% increase from this same period last year.
So how did Amazon, Jet, Target and Walmart, etc. compare on assortment and pricing for toys and electronics during this peak period?
The report analyzes:
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