With a majority of retail sales expected to be influenced by digital interactions, providing a rich product content experience will be crucial for driving sales this holiday season.
How do the top ecommerce websites rate this year in terms of product content? To find out, Ugam analyzed the product content of five of the season’s trending toys and electronics across manufacturer websites and major U.S. online retailers including Amazon, Walmart, Target, Toys R Us and Best Buy.
In this report, we’ve outlined some of the key takeaways from our analysis, and provided a detailed look at how each manufacturer and retailer ranked in terms of digital product content.
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.