With a majority of retail sales expected to be influenced by digital interactions, providing a rich product content experience will be crucial for driving sales this holiday season.
How do the top ecommerce websites rate this year in terms of product content? To find out, Ugam analyzed the product content of five of the season’s trending toys and electronics across manufacturer websites and major U.S. online retailers including Amazon, Walmart, Target, Toys R Us and Best Buy.
In this report, we’ve outlined some of the key takeaways from our analysis, and provided a detailed look at how each manufacturer and retailer ranked in terms of digital product content.
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