Pricing continues to be a sensitive subject for both retailers and customers. Customers are more demanding than ever when it comes to pricing and retailers are feeling the pressure to compete for the best price. But having the lowest price is not always the best strategy. Retailers have succeeded when they apply data and analytics to their customer segmentation, assortment and customer experience strategies.

This report from Ugam and RetailTouchPoints shares practical insights for retailers to move beyond price and compete on data-driven business strategies.

Specifically, you’ll learn how to:

• Develop a clear value strategy for customers through pricing, promotions and discounts
• Enhance your product assortment to deliver value to your customers
• Leverage customer and competitor data to deliver relevant promotions
• Measure and test pricing and promotion strategies to see what’s working and what’s not