Pricing continues to be a sensitive subject for both retailers and customers. Customers are more demanding than ever when it comes to pricing and retailers are feeling the pressure to compete for the best price. But having the lowest price is not always the best strategy. Retailers have succeeded when they apply data and analytics to their customer segmentation, assortment and customer experience strategies.
This report from Ugam and RetailTouchPoints shares practical insights for retailers to move beyond price and compete on data-driven business strategies.
Specifically, you’ll learn how to:
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.