Amazon Prime Day Insights 2017

There was a great deal of hype going into the third annual Amazon Prime Day with offers on a wide variety of items including voice-assistant products, TVs, groceries and more. This 30-hour shopping event promised new deals every five minutes. But did the retail giant succeed in delivering Christmas in July?

Ugam closely monitored the deals and discounts to reveal the trends on and before Prime day. This report specifically analyzed:

The product categories that offered the most number of deals
The pricing trends before and after Prime Day for voice-assistant products
How Amazon’s prices compared to other retailers on Prime Day

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.