There was a great deal of hype going into the third annual Amazon Prime Day with offers on a wide variety of items including voice-assistant products, TVs, groceries and more. This 30-hour shopping event promised new deals every five minutes. But did the retail giant succeed in delivering Christmas in July?

Ugam closely monitored the deals and discounts to reveal the trends on and before Prime day. This report specifically analyzed:

• The product categories that offered the most number of deals
• The pricing trends before and after Prime Day for voice-assistant products
• How Amazon’s prices compared to other retailers on Prime Day 

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• Price Wars: How Retailers Can Compete with Unique Product Assortments and Customer-Segmented Promotions
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• Report: Holiday Season 2016 - Analyzing the Digital Product Content of Trending Toys and Electronics for Better Conversions