Amazons Australia Launch Analysis

Amazon's Australia Launch Analysis

After much anticipation, Amazon finally launched in Australia.

Ugam analysed how Australian retailers compared in the toys category at the end of Day 1.

Here are some key insights:

Amazon had a wider toy range on Day I
However, in LEGO® specifically, Kmart’s range was more than double compared to Amazon
Amazon was more price competitive for LEGO® products across retailers

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.