Amazons Australia Launch Analysis

Amazon's Australia Launch Analysis

After much anticipation, Amazon finally launched in Australia.

Ugam analysed how Australian retailers compared in the toys category at the end of Day 1.

Here are some key insights:

Amazon had a wider toy range on Day I
However, in LEGO® specifically, Kmart’s range was more than double compared to Amazon
Amazon was more price competitive for LEGO® products across retailers

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About Ugam

Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.