Amazons Australia Launch Analysis

Amazon's Australia Launch Analysis

After much anticipation, Amazon finally launched in Australia.

Ugam analysed how Australian retailers compared in the toys category at the end of Day 1.

Here are some key insights:

Amazon had a wider toy range on Day I
However, in LEGO® specifically, Kmart’s range was more than double compared to Amazon
Amazon was more price competitive for LEGO® products across retailers

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About Ugam

Ugam, a Merkle company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.