Amazons Australia Launch Analysis

Amazon's Australia Launch Analysis

After much anticipation, Amazon finally launched in Australia.

Ugam analysed how Australian retailers compared in the toys category at the end of Day 1.

Here are some key insights:

Amazon had a wider toy range on Day I
However, in LEGO® specifically, Kmart’s range was more than double compared to Amazon
Amazon was more price competitive for LEGO® products across retailers

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About Ugam

Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.