[Quick Read] Protect And Retain Customers Using Consumer Insights

A U.S. based specialty retailer wanted to protect and grow customers in a high-margin category. However, they were faced with the advent of online customers and nimble competition. Retailer worked with Ugam to analyse quantitative and qualitative data to improve customer retention.

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About Ugam

Ugam, a Merkle company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.