[Quick Read] Protect And Retain Customers Using Consumer Insights

A U.S. based specialty retailer wanted to protect and grow customers in a high-margin category. However, they were faced with the advent of online customers and nimble competition. Retailer worked with Ugam to analyse quantitative and qualitative data to improve customer retention.

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About Ugam

Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.