[Quick Read] Leverage Digital Intelligence For Better Decisions

Luxury buyers are increasingly shopping online. However, this large luxury conglomerate lacked a clear and objective view of their online performance online. They felt a need to begin tracking some key performance indicators (KPI) relevant to the digital world.

By leveraging, Ugam’s big data technology this conglomerate can now access real-time, accurate insights from multiple channel partners. This is helping them improve their digital performance.

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About Ugam

Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.