A leading U.S. retailer wanted to evaluate its marketing performance across channels to inform better marketing spend decisions. However, their marketing data existed in silos and across different platforms, making it difficult to attribute sales and quantify spend by channel and category.
Read this success story to understand how the retailer was able to make confident marketing investment decisions and compute the true ROI for each channel using Ugam’s data-driven framework.
Thank you for downloading this Case Study! An e-mail will be sent to your inbox shortly.×
Sorry! Your exclusive link has expired. Please fill in the details to receive the free copy again.×