In this quick read case study, a leading U.S. B2C marketplace that was looking to diversify into the B2B segment, leveraged Ugam’s data and analytics capabilities to understand the B2B landscape, market size and identify top product features that their B2B buyers preferred.

Learn how Ugam used secondary and primary research, applied predictive modeling and competitive intelligence to provide actionable insights for the client to successfully make a business case for investment.