Landscape Analysis to Guide Expansion into New Segment

[Quick Read] Landscape Analysis to Guide Expansion into New Segment

In this quick read case study, a leading U.S. B2C marketplace that was looking to diversify into the B2B segment, leveraged Ugam’s data and analytics capabilities to understand the B2B landscape, market size and identify top product features that their B2B buyers preferred.

Learn how Ugam used secondary and primary research, applied predictive modeling and competitive intelligence to provide actionable insights for the client to successfully make a business case for investment.

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About Ugam

Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.