[Quick Read] Increase conversion with improved content processes and PIM systems.

[Quick Read] Increase conversion with improved content processes and PIM systems

For this multi-billion-dollar distributor, more than 50% of SKUs online didn't have basic content. They recognized the need to improve their content processes to meet basic requirements. In consultation with Ugam, they revised their processes and setup a Minimum Viable Content framework. Ugam also helped them transition to a new PIM vendor smoothly. This resulted in an increase in MVC compliance from 28% to 75% within 3 months and 10% increase in conversion over the year.

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About Ugam

Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.