[Quick Read] Attribute Marketing Spend by Category
In this case study, a U.S. retailer wanted to understand how their marketing spend was driving category performance. However, their marketing data existed in silos and across different platforms, making it difficult to attribute sales to and quantify spend by channel and category.
Learn how Ugam helped the retailer understand their marketing spend by categories to drive decisions and determine the true ROI of their categories.
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Ugam is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.