Case Studies


[Quick read] Improve Marketing Results through Customer Segmentation

Learn how a U.S. specialty retailer partnered with Ugam to identify relevant customer segments for targeted marketing efforts.

[Quick read] Improve Aided Consideration by Understanding Key Attributes

Learn how a leading U.S. retailer was able to understand the impact of key attributes driving aided consideration using a quantifiable metric.

[Quick read] Attribute Marketing Spend by Category

Learn how a U.S. retailer was able to understand marketing spend to help drive category performance by creating a data-driven framework.

[Quick read] Improve Customer Retention Using Data and Analytics

Learn how a leading department store chain improved customer retention in their loyalty program by using past data to run targeted marketing efforts.

Enhancing Customer Experience With Data And Analytics – Lessons From Essendant

Learn how Essendant improved sales and customer experience by listening to their customer and provisioning alternates. This was presented during a keynote at B2B Online 2018.

Optimized End to End Operations Help Boutique Firm Scale Business

Learn how Ugam helped a boutique market research firm capitalize on their growing business needs by overcoming operational challenges.

Better Marketing Results Through Improved Customer Segmentation

Learn how a specialty retailer leveraged data and analytics to understand customers and drive effective promotions.

Manufacturer Improved Sales Conversion by Monitoring and Improving Content Across Channels

Learn how a data-driven content enhancement framework helped a manufacturer increase revenue by 46% in a category

Product Alternates Reduce Lost Sales and Improve Customer Experience

Learn how a B2B distributor leverages technology & algorithms to provide alternates for 78% of products.

Leveraging CX to Craft a Personalized Financial Product

Learn how Ugam enabled Milliman (largest provider of actuarial services) to build a differentiated experience for their users which resulted in a better respondent experience, better data and the ability to provide faster insights.