In the News

Ugam to hire over 1300 analytics and technology professionals - June 29, 2021

Ugam plans to expand its 3000-person strong team by adding over 1300 analytics and technology professionals. This expansion will propel Ugam’s momentum to meet the growing demand of analytics and technology across industries. >>>

Segmentation: Then, now and the future - June 22, 2021

As per Dentsu’s Consumer Vision, traditional concepts of identity such as age, gender and race will be redundant by 2030. In a recent article published by ET Brand Equity, Vinay Mony talks about segmentation and its various attributes. >>>

How Ugam Stood Behind Its Employees to Fight COVID-19 Second Wave - May 27, 2021

Ugam has been consistently working towards the wellbeing of Ugamites, last year and especially during the second wave. Sunil Mirani, Co-Founder and CEO, talks about the various measures undertaken to ensure employee safety, business continuity, future outlook and key lessons along the way. >>>

Covid response team, special leave policy, advance salary: Organisations extend help beyond just being empathic - May 10, 2021

The well-being of Ugamites is a top priority at Ugam. Vaishali Mehta, Senior Vice President - Human Capital Management, talks about the measures we have taken to support our colleagues during these uncertain times. >>>

Looking forward: What should be the top priorities for CMOs post the pandemic - April 26, 2021

"CMOs will need to increasingly adopt digital tools to assess consumer sentiment at all levels and strategize better." says Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, a Merkle company. Read his thoughts on what should be the top priorities for CMOs post pandemic. >>>

Workplace 2.0: How organisations can thrive in a hybrid model - April 10, 2021

In the new normal, winners will be those who demonstrate leadership, nurture their culture, and embrace agility. Vaishali Mehta, Senior Vice President, Human Capital Management talks about the measures organisations should adopt to thrive in a hybrid model. >>>

Life is a breach, a data breach - March 26, 2021

In today’s fast paced digital world, the incidents of data breach have increased significantly. Geetha Apathotharanan, AVP and Head of Platform Engineering, talks about the measures organisations can adopt to minimize such incidents. She adds that while there are enough and more technologies that can help safeguard data, “in most cases, the problem lies in the basics". >>>

International Women's Day: 3 measures organisations can adopt to enable work-life balance for women - March 7, 2021

In today’s dynamic world, a healthy work-life balance is key to ensure success at both personal and professional levels. This International Women's Day, Ugam's Vaishali Mehta, Senior Vice President, Human Capital Management talks about the measures organisations can adopt to enable work-life balance for women. >>>

Most in demand skills in Data Science - February 21, 2021

In this accelerated digital world, as businesses move to insights-driven decision making, data science and analytics will play a crucial role. Ugam’s Principal Decision Scientist, Vinay Mony lists the most in-demand skills that data science professionals can strengthen and freshers can hone over time to take their career to newer heights. >>>

Top Data Science & AI Trends To Watch Out For In 2021 - December 28, 2020

The year 2020 was full of unexpected challenges and unique opportunities. Adoption of data, analytics, AI, cyber-security and other new technologies saw an exponential growth. This report, covers the trends that will shape the year 2021. >>>