In the News

Life is a breach, a data breach - March 26, 2021

In today’s fast paced digital world, the incidents of data breach have increased significantly. Geetha Apathotharanan, AVP and Head of Platform Engineering, talks about the measures organisations can adopt to minimize such incidents. She adds that while there are enough and more technologies that can help safeguard data, “in most cases, the problem lies in the basics". >>>

International Women's Day: 3 measures organisations can adopt to enable work-life balance for women - March 7, 2021

In today’s dynamic world, a healthy work-life balance is key to ensure success at both personal and professional levels. This International Women's Day, Ugam's Vaishali Mehta, Senior Vice President, Human Capital Management talks about the measures organisations can adopt to enable work-life balance for women. >>>

Most in demand skills in Data Science - February 21, 2021

In this accelerated digital world, as businesses move to insights-driven decision making, data science and analytics will play a crucial role. Ugam’s Principal Decision Scientist, Vinay Mony lists the most in-demand skills that data science professionals can strengthen and freshers can hone over time to take their career to newer heights. >>>

Top Data Science & AI Trends To Watch Out For In 2021 - December 28, 2020

The year 2020 was full of unexpected challenges and unique opportunities. Adoption of data, analytics, AI, cyber-security and other new technologies saw an exponential growth. This report, covers the trends that will shape the year 2021. >>>

How data and analytics are transforming the marketing industry - December 20, 2020

The evolution of consumer tastes and preferences in 2020 has been further accelerated, making it essential to stay abreast to make confident decisions. CMOs are increasingly turning to data and analytics to recalibrate their understanding of the consumer and stay relevant. >>>

Getting right talent within a short time invites more AI-powered tools: Experts - December 8, 2020

Ugam’s Vaishali Mehta, Senior Vice President, Human Capital Managements provides insights on how data and analytics in HR is helping organisations make faster and smarter decisions on recruitment, bringing efficiency in onboarding and improving employee experience. >>>

Most Relevant Advanced Analytics And Data Science Use Cases In 2020 - November 26, 2020

Ugam, a Merkle company, has been featured in  Analytics India Magazine’s list of ‘Most Impactful Advanced Analytics and Data Science Use Cases in 2020’. Read more for details on the use cases. >>>

Ugam and 321 Education Foundation Bridge the Learning Gap for Underprivileged Children in India - November 18, 2020

Ugam, a Merkle company has collaborated with 321 Education Foundation to run a volunteer initiative called ‘Curate to Educate’ to overcome disruptions to the education of children due to the pandemic. Read more. >>>

Ugam and 321 Education Foundation bridge the learning gap for underprivileged children in India - November 18, 2020

Ugam, a Merkle company has collaborated with 321 Education Foundation to run a volunteer initiative called ‘Curate to Educate’ to overcome disruptions to the education of children due to the pandemic. Read more. >>>

Practical tips while applying AI and ML to generate eCommerce product content - November 9, 2020

Retailers are increasingly turning to technology-enabled artificial intelligence and machine learning to automate the process and generate product content at scale. Here are some practical tips while applying AI / ML to generate eCommerce product content. >>>