In the News

Ugam to hire over 1300 analytics and technology professionals

Ugam to hire over 1300 analytics and technology professionals - June 29, 2021

Ugam plans to expand its 3000-person strong team by adding over 1300 analytics and technology professionals. This expansion will propel Ugam’s momentum to meet the growing demand of analytics and technology across industries. >>>

Segmentation: Then, now and the future

Segmentation: Then, now and the future - June 22, 2021

As per Dentsu’s Consumer Vision, traditional concepts of identity such as age, gender and race will be redundant by 2030. In a recent article published by ET Brand Equity, Vinay Mony talks about segmentation and its various attributes. >>>

How Ugam Stood Behind Its Employees to Fight COVID-19 Second Wave

How Ugam Stood Behind Its Employees to Fight COVID-19 Second Wave - May 27, 2021

Ugam has been consistently working towards the wellbeing of Ugamites, last year and especially during the second wave. Sunil Mirani, Co-Founder and CEO, talks about the various measures undertaken to ensure employee safety, business continuity, future outlook and key lessons along the way. >>>

Covid response team, special leave policy, advance salary: Organisations extend help beyond just being empathic

Covid response team, special leave policy, advance salary: Organisations extend help beyond just being empathic - May 10, 2021

The well-being of Ugamites is a top priority at Ugam. Vaishali Mehta, Senior Vice President - Human Capital Management, talks about the measures we have taken to support our colleagues during these uncertain times. >>>

Looking forward: What should be the top priorities for CMOs post the pandemic

Looking forward: What should be the top priorities for CMOs post the pandemic - April 26, 2021

"CMOs will need to increasingly adopt digital tools to assess consumer sentiment at all levels and strategize better." says Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, a Merkle company. Read his thoughts on what should be the top priorities for CMOs post pandemic. >>>