Keeping your Channels in Check: How to Streamline MAP Enforcement
For many brands, tracking Minimum Advertised Price (MAP) violations is a manual process, which does not give a deeper view into trends, repeat offenders, and the ability to track violations that occur in different parts of the buyer’s journey. Data analytics can help manufacturers streamline MAP enforcement and provide the intelligence they need to stop violators and improve brand experience. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
August 1, 2016
Getting Started with a Competitive Price Monitoring Strategy
Monitoring competitor prices helps you figure out how to price products in a competitive marketplace. Here are some common challenges and best practices for getting started with a competitive price monitoring strategy. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
July 1, 2016
What Factors Should You Consider When Reviewing Your MAP Policy?
MAP policies need constant re-consideration to keep pace with changing trends. Here are some factors to consider when framing and enforcing your MAP policy this year. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
March 23, 2016
The impact of promotional offers on MAP monitoring
Retailers use a variety of promotional offers to lure consumers to make a purchase. However for a brand with a MAP policy in place, the promotional price is key. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
August 21, 2014
Personalization and its impact on MAP monitoring
Personalization tools help to better connect and engage with loyal customer community and deliver more personalized customer experiences across all touch points, which directly impacts the way MAP policies are monitored. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
August 5, 2014
How the proliferation of shopping channels impacts MAP monitoring
The proliferation of shopping channels like marketplaces and comparison shopping engines provide a number of advantages to retailers in terms of expanding their reach. This however presents a challenge to brands who want to ensure a consistent brand experience via a MAP monitoring policy. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 25, 2014
The impact of in-cart pricing tactics on MAP monitoring
A commonly used practice that retailers use to lure consumers closer to checkout is advertising lower in-cart prices. They do this to ensure price competitiveness and improve conversion on their sites. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 2, 2014
How pricing at style-color-size variant is impacting MAP monitoring
I have alluded to ‘The end of MAP monitoring as we know it’ in a prior blog post. In this post I will attempt to detail out one of several reasons why the current method of MAP monitoring may soon turn irrelevant. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 9, 2014
Dynamic price changes and its implications for MAP monitoring
Retailers are acquiring the capability to dynamically change prices. Some of them are able to change prices within minutes and this makes it very difficult to detect MAP compliance. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 7, 2014
The end of MAP monitoring as we know it?
The new paradigm of information transparency and the rise of the empowered consumer present new challenges and opportunities for brands to drive consistent online brand experiences to support effective conversion. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
April 17, 2014
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