Product Content Solutions

Inform, Engage and Differentiate with Compelling Product Content


Today’s shoppers research product information online before buying, which means retailers need to be smarter about how they describe and price their products to win a sale – and keep them coming back for more. Because this shopping behavior is ubiquitous across product categories, retailers need to offer a multi-channel experience and be able to rapidly on-board SKUs online, constantly refine and polish descriptions on key value items, make seasonal adjustments, fix product information for underperforming categories, and more.
 
For a retailer, this new reality has become an overwhelming experience and most are playing catch-up. Shopper expectations are high as they need more types of content and detailed information. Budgets are tight, timelines aggressive, and content managers and ecommerce teams are expected to have a multitude of skills. Retailers are managing multiple vendors with different data formats and lots of data gaps. And to top it all, legacy IT systems seldom do the job. Short-term fixes are only going to delay the opportunity for long-term growth and success.

Ugam’s comprehensive Product Content solutions help retailers:
  • Deploy product content intelligence, including content audits and benchmarking to inform Product Content Strategy
  • Source and transform product-content data for item set-up and enrichment
  • Leverage Content Analytics to measure shopper activity and suggest specific recommendations to improve conversion
  • Retailers can deploy Ugam’s content solution as stand-alone modules or deploy it end-to-end for specific categories

Our clients are leading retailers and brands that vary in category focus - from sporting goods to apparel to consumer electronics and more. We are able to deliver better results at scale, as we uniquely blend domain expertise, technology, intellectual property, web analytics, and a deep partnership with Product Information Management (PIM) vendors. Ugam also provides its clients with on-site support to facilitate the process.

It’s no longer enough to offer the right assortment or price. Retailers need to deliver product content that can inform, educate, and engage the new “self-service” shopper.

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Better Conversions with Better Product Content

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