What pricing, promotion, and assortment strategies did retailers use to competitively position themselves during the 2013 holiday season? To answer this question, Ugam monitored the pricing, promotions, and assortments of 15 major retailers over 13 categories from November 21st through January 7th.
This report provides some of the many insights generated from this holiday campaign covering the specified retailers and categories. Download this whitepaper to learn:
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