May the 4th has become one of the most popular days of the year for Star Wars fans all over the world. The date offers a play on words for one of the most popular tag lines from the blockbuster hit, “May the force be with you.” It’s also a perfect opportunity for retailers to drive more toy and costume sales. According to NPD data, Star Wars has had a galactic impact on toy sales, generating more than $700 million in 2015.
In today’s hyper-competitive retail environment, knowing everything about your customer is not enough. Savvy retailers are leveraging outside-in analytics, which aggregates search, competitor, and market data, to make better decisions around assortment, pricing, product and marketing content.
In this report, Ugam analyzed which retailers were best prepared to capitalize on the opportunity and how they compare with Amazon including:
- Which Star Wars character is the most searched on Google,
- Which retailer offers the largest assortment of Star Wars products, and
- Which retailers offered the best prices on Star Wars assortment
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