A practical and impactful guide to leveraging product content to drive a superior shopping experience and boost conversions.
As the holiday season draws near, most retailers could feel tempted to give in to the practice of price matching. After all, it’s no secret that customers look for the best prices. Customers actively hunt for the best bargains, and most retailers feel the need to match prices to stay competitive. But what’s the point in merely price-matching if retailers don’t attract the right traffic and provide relevant buying experiences that inform, engage and convert shoppers?
Retailers and manufacturers have the opportunity to leverage product content analytics to attract the right customers and provide a superior shopping experience. That’s why we’ve compiled 24 product content hacks that are easy, quick, practical and effective to help manufacturers and retailers improve the shopping experience and boost conversions without merely relying on price-matching.
By the end of this eBook, you’ll learn how to:
- Create more customer focused product content
- Improve organic search results
- Increase customer engagement with proven content analytics
- Provide a smooth customer journey online, and much more!