In today’s retail landscape, data about everything from products to consumers is being produced all the time. Through analytics services and product and collective intelligence, this data can provide key insights for retailers and brands, helping to improve overall assortment planning strategies.
In a recent IDC Retail Insights Perspective, Greg Girard highlights the impact of consumer, market and competitor data on assortment planning strategies for retailers and brands. The report looks at the increasing amount of data that retailers and brands have access to, and how these “outside” trends are influencing the decision-making process.
Download the report now to learn how you can better leverage product, competitor, and market intelligence to improve your assortment planning.
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