Media Center


In the News

Amazon already was the go-to retailer for richer shoppers, and now it has more than stores in their neighborhoods

Amazon already was the go-to retailer for richer shoppers, and now it has more than stores in their neighborhoods - June 16, 2017

This article on Internet Retailer provides facts and insights from industry experts on Amazon’s added influence over the affluent shopper with its Whole Foods Market acquisition. >>>

How to Transition Your Data Collection Platform

How to Transition Your Data Collection Platform - June 7, 2017

In this article featured in GreenBook, Jitesh Marlecha, Assistant Vice President at Ugam, provides a framework for market research firms to consider when choosing their data collection platforms.  >>>

Online shopping makes more consumer data available to retailers, and can improve the impact of segmentation.

Online shopping makes more consumer data available to retailers, and can improve the impact of segmentation. - June 5, 2017

In this article featured in Internet Retailer, Mihir Kittur, Co-founder and Chief Commercial Officer, elaborates on some key tactics to improve targeted marketing programs by implementing data-driven customer segmentation. >>>

Driving better ROI through data-driven decisions

Driving better ROI through data-driven decisions - May 31, 2017

Data-driven coupon campaigns can help retailers increase their ROI and sales. In this article, Mihir Kittur, Co-founder and Chief Commercial Officer at Ugam, provides a framework that has proven successful for retailers across categories. >>>

How Channel Managers Can Use Analytics to Accelerate Digital

How Channel Managers Can Use Analytics to Accelerate Digital - May 16, 2017

Digital is becoming a strategic priority for distribution amongst manufacturers. In this article featured in Retail TouchPoints,
Mihir Kittur, Co-founder and Chief Commerical Officer, provides three actionable insights to enable growth across eCommerce channels. >>>