Today, more brands are choosing to communicate directly with their customers to meet the demands of the digital shopper, who is more informed and has a lot of choices when it comes to buying.
This is a new shift in focus for brands, which presents new challenges. Brands need to be mindful of their current channel relationships, make sure they are adding new and relevant channels to support growth, and they must do so while protecting their margins, reputation, and channel relationships. Thus, data and analytics are imperative for understanding their consumers, channels, and competition better.
Ugam’s all-inclusive Brand Intelligence solution helps brands address the needs of today’s shopper and enables them to make better decisions across channel management
, pricing, strategy, marketing and product management functions. It includes competitive intelligence, global price monitoring, MAP monitoring
, online brand protection, account planning, promotional intelligence, digital content compliance audits, and analytics services