Online retail is rapidly evolving in the Australian market, especially in the toy category. In fact, according to the NAB Online Retail Sales Index online sales growth in October 2016 accelerated by nearly 12% over the previous year for toys alone. Thus, last Christmas was a very interesting time to watch the top retailers compete. Ugam analyzed how major online retailers in Australia - including Big W, eBay, Target, and Toys“R”Us - competed on price and assortment for the top 100 trending toys during Christmas week.
Check out our findings (below).