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The Survey of the Future

In a generation that thrives on instant gratification, Felix Rios emphasizes on the importance of keeping up with changing times to create more interactive and engaging customer surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, May 11, 2016

Reaching the Next Billion Participants - With Surveys (Part - 2)

Following the last blog post, Felix elaborates on how market researchers can re-purpose existing technologies to develop more engaging and effective surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 22, 2016

Reaching the Next Billion Participants (Part - 1)

With more than half of the world’s population still offline, the need of the hour for market researchers is to find innovative ways to reach out to more people. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 21, 2016

Hiring: How to attract the ‘Utility Players’

With the market research industry constantly evolving, having a team of flexible go-getters who can roll with the punches will be the key to surviving. Here’s what organizations can do to attract and retain the right talent. View More >>>
Robert Clark, Vice President, Ugam, February 19, 2016

Data is the New Gold Rush

The growth of social media platforms and internet-enabled technologies has opened the doors to improved methods of conducting market research and creating customized consumer experiences in the coming years. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 16, 2016

Can Google Trends Help us Predict the Primary Election Results?

Internet searches are the written manifestation of our thoughts, fears, curiosities, aspirations and sometimes our secrets. We take a closer look at Google searches to find out if there is a relationship between the US primary election results and what people search for on Google. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 11, 2016

Left Over Data? I’ll Take that to Go…

Thanks to the wide adoption of internet-based technologies, we now have access to data that does not need to be collected by asking questions. Find out how large volumes of unstructured data are proving favorable for the market research industry. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 10, 2016

The Market Research Shift: How firms can build better client relationships

There’s a transformational shift in the market research industry that has brought along new challenges as well as new opportunities. Find out how market research firms can deliver an edge in this increasingly competitive space. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, February 3, 2016

Are we Seeing an End to Market Research as we Know it?

The market research industry is experiencing a transformational shift with the emergence of disruptive new technologies. Could this shift lead to the end of market research as we know it? View More >>>
Felix Rios, Market Research Technology Manager, Ugam, January 19, 2016

3 Wearable Technologies that Could Change Market Research

Advanced technologies available at our fingertips today can support better ways to acquire the data we need from consumers. Here are three wearable devices that can drastically impact the way we gather consumer data. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, January 14, 2016


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