Smartphones is an important category for online retailers in India. This festive season, major online retailers chose to compete on exclusive smartphones, as exclusive models account for almost 75 percent of total online smartphones sales in India. But which exclusive smartphones do shoppers actually prefer and which retailers carry them? To find out, Ugam analysed the online shopper intent signals of 31 exclusive smartphones by Amazon India and 29 exclusive smartphones by Flipkart from October 1 to October 6, 2016. Here’s what we found.